Finding Hidden Opportunities in Your P&L

Mark McGaunn, CPA, CFP® is a tax partner at LGA, LLP, a Woburn, MA top 200 CPA firm that provides strategic tax and business planning, outsourced management accounting, practice valuations, acquisition due diligence and practice management advisory services for US veterinary and dental practice owners. He is the co-host of the highly-successful veterinary industry podcast "The Veterinary Survival Show". Mark leverages over 30 years of business experience and has consulted nationally with veterinarians and dentists on issues from new practice construction to associate group acquisitions. He was the contributing finance editor for Blackwell’s “5 Minute Veterinary Practice Management Consult” 1st-4th editions and a contributing author to the Wiley reference book "Pet-Specific Care for the Veterinary Team". Mark McGaunn is currently the Treasurer for The Veterinary Cooperative, a group purchasing organization serving 3,700member veterinary hospitals. He’s spoken at the North American Veterinary Conference (VMX), the American Veterinary Medical Association (AVMA) Annual Meeting, Central Veterinary Conference (CVC), Yankee Dental Congress and Western Veterinary Conference (WVC) on finance, strategic business planning, retirement and succession planning issues for practice owners. He has been featured in the Journal of Accountancy, Journal of Financial Planning, Veterinary Economics, DVM360.com, Dental Products Shopper and Veterinary Practice News magazine.

Brian is a veteran Hospital Administrator at Old Derby Animal Hospital and Partner with VBB. Brian has extensive experience leading large teams while shaping practice strategy for dynamic growth and success. A graduate of the University of Pennsylvania and having earned his MBA in 2021, Brian is driven to help Veterinarians and the industry realize the full potential of quality medicine, incomparable service and sound business practices. He has educated and shared his vision for practice potential in national, regional and local settings. Through collaboration and sharing of best practices, we can collectively lift up the profession- “A rising tide raises all the boats.” Brian has navigated practice redefining efforts- practice expansion, multi-site management, launch of new revenue centers and reestablishing practice culture and identity. The success of any plan, large or small hinges on mindful design and precise communication. Brian believes that we have been given a special opportunity to participate in the wonderful human-animal bond, we have a duty to honor the commitment our clients make to their pets and that the details of personalized service and open communication are what will set us apart from our peers. Brian is based and lives in Boston, MA.